The Washington, DC regional apartment market is hot. Rents are up. Vacancies
are down. How do you
and your leasing staff capitalize on these favorable market conditions to
increase NOI, obtain higher rents and
improve resident retention? Attend the Sixth Annual PMA Leasing Summit. The
sixth edition of this outstanding program will exceed your expectations as
PMA brings renowned marketing guru Toni Blake back to
Washington to lead this dynamic program.
Success Strategies for the First
and Second Sale is the focus
of the Sixth Annual Leasing
Summit. Designed for both
the implementer/leader and
the performer/team member,
Toni Blake will show you the
most important consumer
trends, technologies, services,
negotiation techniques and
marketing needed to Maximize
Revenues & Results. The Washington, DC metropolitan region lays claim
to one of the most competitive
and sophisticated multifamily markets in the nation.
It is not acceptable to sit back and rest on past accomplishments. Leasing
and marketing activity does not stop simply because market conditions
are good or
you have had a good week or month. Today’s market
is results oriented. This program offers the freshest
ideas for leasing, merchandising and capitalizing on
trends to add value and drive dollars to the bottom
line. Toni Blake has earned a well-deserved reputation
as one of the nation’s premier multifamily family marketing experts
because of her ability to offer strategies and techniques that keep you
ahead of the competi-
tion. She will describe new approaches that convert
prospects to residents and explain how to work
smarter to obtain the levels of success that you expect
of yourself and that is expected of you and your fellow team members.
The morning program includes closing, telephone, fol-
low-up, occupancy success strategies, negotiation tech-
niques, action lists, implementation plans, marketing
plans, renewal marketing messages, trends technology
and everything you need to walk out the door and
maximize your revenue and results.
The afternoon session focuses on resident retention.
Toni will show you how to achieve superior results
with renewals and the newest customer service technologies available in
the multifamily market. Additionally she will present cutting edge contact
management techniques and new marketing skills.
PMA’s Sixth Annual Leasing Summit provides the tools all apartment
professionals need to respond to a highly
competitive apartment market. The Summit offers hands-on, interactive training
that illustrates common
mistakes and how to avoid them. You will learn proactive steps you can take
to lease more apartments without
increasing budgets. You will learn how to keep more existing residents in
place. It’s all here. It’s the biggest
and best event of the year for senior executives, property managers, leasing
directors, leasing consultants, marketing directors and others responsible
for leasing and marketing multifamily residential communities.
Display Space Available
A limited amount of table-top display space is available at the Leasing
Summit. The cost is $500 per
table, limit one table per PMA Associate Member
firm. Exhibiting at the Summit is an ideal opportunity
for Associate Members that cater to marketing, leasing
and on site professionals of apartment communities.
To reserve a space, contact Carole Worley in the PMA
office at 301-657-9200 or email cworley@pma-dc.org.
Cancellation Policy
If you need to cancel a reservation, notice must be
provided in writing by Monday, March 19 to obtain a
refund. Cancellations made after March 19 and no
shows are obligated to pay full registration fees.
If you have any further questions, please contact Carole Worley in the office
directly at 301-657-9200 or cworley@pma-dc.org
