2007 Meetings:
Jan: Futurist Dr. Marvin Cetron
Feb: Jim Ball on Professionalism
Mar: Jim Ball on Professionalism
Jun: Family Night at the Ball
       Game
Sep: World Class Sales w/ Gerry
      Layo
Oct: State of the Industry
Nov: Awards Banquet
Dec: Holiday Ball

2007 Seminars:
Jan: Business Writing
Feb: Jim Ball on Professionalism
Mar: Leasing Summit
Apr: PMEXPO
May: Energy Panel
Sep: World Class Sales w/ Gerry
       Layo
Oct: Maintenance Summit
Nov: Assistant Manager to Manager
Dec: Tax Credit Compliance

2007 Special Events:
April: PMEXPO
May: Spring Break
Aug: August Social
Dec: Holiday Ball

PMA Leasing Summit

Details
Marketing, Leasing and Managing in a Down Economy is the focus of the 2008 Leasing Summit. PMA is bringing renowned marketing guru Lisa Trosien to lead the Summit's program. Trosien has earned a well-deserved reputation as one of the true multifamily marketing experts because of her ability to offer strategies and programs that are proven, practical and cutting edge. She will offer new techniques and approaches on everything from marketing and leasing apartments to easing owners’ budgetary concerns.

Attendees will learn:

• Ways to combat the "shadow market"
• Inexpensive and free marketing solutions
• What you need to do to lease, market and retain residents at your property
• Where to find good employees in a tough economy
• Unique and fun ways to reward employees for a job well done
• ”Bottom line” budgeting ideas to help you and your building save time and money
• Concession alternatives and why they are better than giving away free rent
• How to find new niche markets
• Generational and gender-based leasing techniques
• A host of web sites, books and sources that will assist you in your marketing, leasing
  and management efforts

Closing the Back Door: Resident Retention Strategies is the focus of the second half of the 2008 Leasing Summit. Lisa Trosien will show you how to increase retention rates. She will discuss a case study about an apartment community that increased retention by 27% simply by focusing on one specific area of service.

For more information about this event, check out the PMA Leasing Summit Prospectus.

The cost to attend the Summit is $175 per member and $250 per nonmember. The fee is reduced to $150 per member for three or more persons attending from the same organization. Registration fee includes tuition, hand-out materials, continental breakfast, lunch and mid-morning breaks. Cancellations must be made by May 11 to obtain a refund.

PMA Event Reservation Policy

Reservations
All reservations shall be made in writing either via email, fax or online registration forms. Your request for a reservation completes your registration. No confirmations will be necessary. Your online registration is completed when you click the "Register" button.

Payment
Payment is accepted in advance or on the day of the event. Advance payment preferred. Payment from non-members shall be made in advance by credit card or check.

Invoices
Invoices are issued for amounts greater than $150 only.