“Gerry Layo presented the best sales program that I have ever heard,” claims PMA Executive Vice President Tom Cohn. He is so confident in the quality of the program and the guidance that Layo will present on the September 20 seminar that PMA is offering a money-back guarantee to anyone who attends but leaves disappointed.
Don't miss out on this half-day interactive workshop designed with senior executives, property managers, leasing managers, leasing agents, Associate Members and business leaders in mind. The material presented differs in content, style and effectiveness from the traditional leasing/sales seminars presented by nationally known apartment marketing experts whose messages tend to focus on motivation and selling amenities. Gerry’s program is about effective sales techniques focusing on selling the benefits of a product/service/apartment community that have the most meaning and application to prospects. Gerry will customize the presentation to recognize the needs of apartment professionals by secret shopping a number of different types of apartment units prior to coming to Washington.
The seminar focuses on the 5 main areas each company must focus on in order to build a world class leasing/sales organization.
1. How to FIND the right people for your sales team.
2. How to GET THEM to join your team
(without paying a King’s Ransom).
3. How to GET THEM PRODUCING early.
4. How to GROW THEM into top producers.
5. How to KEEP THEM on your team. |
The seminar is designed and delivered in a no-nonsense style that lets attendees know that Gerry has been in their shoes and knows what it takes to get the job done. It is a great session to have the director or property management and the sales leaders (VP Sales, leasing managers, leasing consultants etc.) attend.
For more information, see the seminar's flyer.
