2004 PMA Marketing & Advertising Excellence Awards

MAE Award Goals

• Recognize Outstanding Marketing and Advertising Efforts
• Provide Constructive Evaluations to Improve Marketing & Advertising Effectiveness
• Create a Medium for Practical Education

2004 MAE Award Sponsors

• Platinum Sponsor: The Washington Post
• Silver Sponsor: Apartment Shoppers Guide

2004 Award Winners

Brochure Category

Winner: Oakwood Worldwide, Oakwood Dulles
Honorable Mention: B.F. Saul Company, The Kennedy-Warren
Honorable Mention: Polinger Shannon and Luchs, Rolling's Park
Honorable Mention: Bozzuto Management, CenterPoint

Public Website

Winner: Bozzuto Management, The Ellington - www.ellingtonapartments.com
Honorable Mention: B.F. Saul Company, The Kennedy-Warren, www.kennedywarren.com

Single Property Campaign

Winner: Realty Management Services, Inc., Parkside at College Park

Print Ads

Winner: JBG Companies, Sovereign Square
Honorable Mention: B.F. Saul Company, The Kennedy-Warren "Like Living in a Fine Hotel"
Honorable Mention: Grady Management, Inc. "Home Theater"
Honorable Mention: A.J. Dwoskin, "Is Your Pet Everything to You?"
Honorable Mention: Sawyer Realty Holdings, Hotcakes

Portfolio Campaign

Winner: Southern Management Corporation

On-Site Communications

Winner: Realty Management Services, Inc., Parkside at College Park

Internal Public Relations

Winner: Grady Management, "Let the Games Begin"

Promotional Materials

Winner: Realty Management Services, Inc., Travel/Entertainment Card

Classified/Line Ads

Winner: Polinger Shannon & Luchs, Yale Village Townhouses

Direct Mail

Winner: Realty Management Services, Inc. - Rockville Town Square