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PMA Presents an Advanced Leasing Series with Lisa Trosien: Part 4 - Closing Your Customer Every Time

Tuesday, June 15
10 – 11 a.m.

It's true that closing really is more of a process than an event, but you still need to ask for the sale. When do the most successful leasing people ask for the sale? At the start of the tour! Learn how to ask for the sale initially and throughout the time you spend with your prospect, without being a pushy salesperson. Asking high-value questions, positioning yourself and your property as the "Low-Risk Provider" and offering more than just a solution to your customer's housing need are just a few of the skills you will learn in this fast-paced session!

Discussion Topics Include:

  • Self-Perception
  • The Low-Risk Provider
  • The Importance of High-Value Questions
  • Covey's Seven Habit and Closing
  • Vocabulary/Choice
  • Mirroring
  • The Elephant in the Room
  • You: The Ultimate Added Value


ABOUT THE PRESENTER: Lisa Trosien is a multifamily educator, consultant and strategist with more than 25 years of industry experience. She is a frequent presenter for the National Apartment Association as well as presenting for the National MultiHousing Council, the National Association of Homebuilders, state and local apartment associations and owners across the United States and Canada. Media outlets such as the Wall Street Journal, Chicago Tribune, Washington Post, National Public Radio, Self Magazine, Radio America and CBS MarketWatch utilize her expertise. Lisa is well known for her meticulous research and strong presentation skills.


This session is part of PMA Presents an Advanced Leasing Series with Lisa Trosien.


Registration Rate

Member:         $30

Nonmember:  $60

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