Thursday, February 25
COVID-19 and the work-from-anywhere phenomenon make it more challenging to attract and retain residents in urban marketplaces. While many experts believe urban flight among apartment residents to be temporary, that does not relieve the challenge of the moment to maintain high occupancies at downtown and urban communities. At PMA’s February 25 Town Hall, industry leaders will share best practices for attracting and retaining residents. An accomplished panel of industry leaders and experts will address:
Amenities and services that are most attractive to residents.
How to identify spaces and repurpose common area spaces to better serve the needs of residents.
Opportunities to partner with neighboring businesses to create more value for residents.
Effective retention strategies to combat concession wars.
Join us as Megan Adams, Director of Marketing, Legend Management, facilitates an interactive conversation about attracting prospects to urban marketplaces. Panelists include:
Kate Becker, Director of Marketing and Brand Development, Bozzuto
Greg Harrington, Regional Sales Director, PERQ
Wendy Simpson, Senior Vice President of Marketing, Edgewood Management and Vantage Management
Ana Quaglio, Marketing Manager/Creative Strategist, Greystar
This event is free for PMA members and $50 for nonmembers.
Quest Insurance is the exclusive sponsor of this event.