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PMA Presents an Advanced Leasing Series with Lisa Trosien: Part 1 Maximizing Leads

Tuesday, May 18
10 – 11 a.m.

Leasing as we know has changed tremendously in the last year. Leads that were important before have now become a precious and much more scarce commodity. So how do you handle leads today? In this session with Lisa Trosien, you will learn how to build interest, create desire, and most importantly, make your customer feel secure in knowing your company is on top of what is going on in today’s world.

Participants will:

  • Discover how to create the best possible first impression to gain and keep your customer’s attention and loyalty
  • Learn persuasive language that will improve your chances of closing your prospect
  • Prepare for possible objections through negative preparation
  • Master the art of ‘meta perception’ (your view of yourself) to create confidence in your prospect
  • Learn the skill of self-persuasion, which encourages your customer to literally sell themselves

ABOUT THE PRESENTER: Lisa Trosien is a multifamily educator, consultant and strategist with more than 25 years of industry experience. She is a frequent presenter for the National Apartment Association as well as presenting for the National MultiHousing Council, the National Association of Homebuilders, state and local apartment associations and owners across the United States and Canada. Media outlets such as the Wall Street Journal, Chicago Tribune, Washington Post, National Public Radio, Self Magazine, Radio America and CBS MarketWatch utilize her expertise. Lisa is well known for her meticulous research and strong presentation skills.


This session is part of PMA Presents an Advanced Leasing Series with Lisa Trosien.


Registration Rate

Member:         $30

Nonmember:  $60

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