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PMA Presents an Advanced Leasing Series with Lisa Trosien: Part 2 - Selling with Virtual, Live Virtual and Self-Guided Tours

Tuesday, May 25
10 – 11:30 a.m.

Offering a variety of tour types can increase your closing percentages by as much as 20%, so it's essential you have the skills to let your prospect 'tour on their terms.' But there's so much more to a self-guided tour than simply having a vacant available to tour. Today's virtual tours can be so much more than a simple video walkthrough. Learn how to make the most of every single tour, regardless of what type! In this interactive and engaging 90-minute session, you'll discover the importance of a Jooby, why pen and paper are essential, what Washi Tape is and how it works to improve your tours, the value of a tape measure and floorplans, why virtual tours are so much more effective when you're shoeless and so much more!

Key Takeaways Include:

  • The mechanics of virtual tours: equipment, software*, best practices
  • Selling with live virtual and virtual tours: techniques including intro, demonstrating, objections, and closing

* NOTE: this session with not discuss software choices for self-guided. It will focus on best practices for selling, staging and following up with self-guided tour customers.


ABOUT THE PRESENTER: Lisa Trosien is a multifamily educator, consultant and strategist with more than 25 years of industry experience. She is a frequent presenter for the National Apartment Association as well as presenting for the National MultiHousing Council, the National Association of Homebuilders, state and local apartment associations and owners across the United States and Canada. Media outlets such as the Wall Street Journal, Chicago Tribune, Washington Post, National Public Radio, Self Magazine, Radio America and CBS MarketWatch utilize her expertise. Lisa is well known for her meticulous research and strong presentation skills.


This session is part of PMA Presents an Advanced Leasing Series with Lisa Trosien.


Registration Rate

Member:         $40

Nonmember:  $70

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