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September General Membership Meeting: Good is the New Cool: 'Market Like You Give a Damn'

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Thursday, September 20
3 - 6 p.m.
Maggiano's Little Italy at Tysons Galleria
2001 International Drive
McLean, VA

It is clear that the Millennial generation and Generation Z have a real sense of optimism about the future of this planet — and they want new models for living and working. Younger generations want experiences over products, sharing over sole ownership and entrepreneurship over employment, and they aren’t the only ones.

With these new attitudes come new expectations of brands. Based on the principles in his book, Good is the New Cool, Afdhel Aziz will provide actionable ideas for property management professionals to dial up their thinking in order to attract the newest generations of consumers — and retain their existing ones.

Attend the September 20 General Membership Meeting to learn how to reinvent yourself and connect with your audience. Afdhel will provide tools to create your brand and company message for your unique audience. Learn about the power of conscious marketing and how you can emulate the success of companies.



Afdhel Aziz is one of the world’s leading experts on brand purpose and marketing innovation. Based in Los Angeles, California, he is also Founder and Chief Purpose Officer at Conspiracy of Love, as social impact consultancy that advises Fortune 500 companies.

He is the co-author of the best-selling book Good is the New Cool: Market Like You Give a Damn which explore show brands like Warby Parker, The Honest Company and Zappos attract loyal customers and staff members through their mission of ‘doing well by doing good.’

Afdhel has been a speaker at the Cannes Lions, SXSW, Advertising Week and more, and his work has been featured in the New York Times, Vice, Fast Company, The Guardian and more.



3 – 3:45 p.m.: Registration, Open Bar, Passed Hors d'Oeuvres & Networking

3:45 – 4 p.m.: Opening Remarks & New Member Welcome

4 – 5 p.m.:  Afdhel Aziz Presentation 'Good is the New Cool: Market Like You Give a Damn'

5 – 6 p.m.: Open Bar, Hors d'Oeuvres Buffet Style & More Networking


The cost to attend the meeting is $95 per PMA member and $125 per nonmember. 

Online registration is now closed. We are accepting on-site registrations.



Cancellations must be made in writing 48 hours in advance. If you reserve and do not attend, you are liable for the registrationfee. You may substitute attendees if necessary.