publications

Tom's Blog

Tom Cohn

Tom's blog is written by PMA Executive Vice President Tom Cohn who shares his observations on property management, business practices and items of interest to PMA members and their coworkers.

December 1, 2018
Everyday Heroes

Most people, given the right circumstances will do the right things, claims Dr. James Doty, a clinical professor of neurosurgery at Stanford University and founding director of the Center for Compassion and Altruism Research and Education. In a recent podcast, Dr. Doty gave new meaning of being a hero. “Being a hero doesn’t necessarily mean that you have to jump off a bridge into freezing water and pull somebody out of the water. Being a hero can simply mean recognizing a situation where somebody is at risk and making the effort to go and help them.” An act of heroism can be as simple as helping a senior citizen to cross the street or standing up to someone is who bullying a coworker or friend.

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October 1, 2018
A Different World View

We tend to focus on what we want our residents, tenants and customers to believe, but we often ignore the prospective resident’s lens and what customers/residents believe is right for them. Do your leasing professionals consider what story residents tell themselves?

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July 1, 2017
Simple Acts of Kindness Make a Huge Difference

The list of annoyances and unpleasantries associated with flying is almost endless. That’s why when an airline actually does something nice, it makes a huge impression.

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June 1, 2017
Would You Lose a Tenant or Resident for 27 Cents?

What policies and procedures do you have that only serve your interest to the detriment of those who pay the bills every month? What are you going to do to change?

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May 1, 2017
Stuck in the Past

If you walked to the center of your leasing or management office, closed your eyes and rotated three hundred and sixty degrees, what would you see that is different than what you might have seen 10, 15 or 20 years ago?   

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April 1, 2017
Care More

What most team members want and need is a corporate culture that cares about them, and you don’t have to spend a lot of resources to demonstrate every day that you care about the people that surround you.  

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March 1, 2017
Inspire Passion

How can you tell if your team is passionate about what they do?   

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February 1, 2017
Turning Weaknesses into Strengths

The challenge most of us face is, first, to confront our own weaknesses and then figure out a way to overcome them.  

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January 1, 2017
Setting the Mood

The mindset that you and your team members have when they arrive at the office have a definite impact on productivity and customer relationships.

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December 1, 2016
Lend An Ear: Become a Better Listener

Many of us believe we are good listeners in much the same way we believe that we are above-average drivers. More often than not though, we are not as good a listener or driver as we would like to believe.

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