PMEXPO 2024 - Anchors Aweigh: Navigating the Future of Property Management

Classroom B, 10 – 11 a.m.

 
Panelists: Lauren Jarboe, Senior Vice President, Bozzuto Management Company;

David McGuill, Executive Director of Operations, Pratum Companies; and Timothy E. Taylor, MBA, CPM, Vice President, Borger Residential

 
Moderator: James Reaney, Vice President of Residential Services, The Tower Companies

Join industry leaders as they navigate the complex waters of property management. This panel discussion will cover crucial topics such as managing owner expectations, identifying cost control opportunities, exploring centralization strategies, addressing regulatory threats, understanding rent growth dynamics, improving resident retention, and leveraging AI for enhanced operations.

Learning Objectives:

1. Navigate Market Uncertainties: Learn strategies for managing owner expectations and navigating property management challenges in an uncertain market.
2. Optimize Operational Efficiency: Identify cost control opportunities and explore centralization strategies to improve operational efficiency.
3. Learn from Industry Leaders: Gain valuable insights and practical advice from experienced peers on tackling common challenges and implementing successful property management practices.

Target Audience: Property Management Company Executives, Directors, Regional Managers, Managers, Assistant Managers, Leasing Professionals, and Service Professionals

Classroom A, 11:30 a.m. – 12:15 p.m.

Presenters: Karen Kossow, Marketing Director, Paradigm Management Company and Candice Manning, Director of Workforce Development and Training, The Maryland Multi-Housing Association  

In an evolving rental market, understanding the nuances of leasing to different generations is crucial. This seminar will dive into effective strategies for engaging and retaining tenants from Gen Z to Baby Boomers. Learn how digital tools and innovative techniques can bridge generational gaps and streamline the leasing process, ensuring smooth sailing for both leasing professionals and residents.

Learning Objectives:

1. Identify Key Engagement Strategies: Learn how to tailor leasing approaches to meet the unique preferences and needs of different generational groups, from tech-savvy Gen Z to traditional Baby Boomers.
2. Utilize Digital Tools: Discover how to leverage digital tools and platforms to enhance the leasing process, improve tenant communication, and increase overall satisfaction.
3. Implement Innovative Techniques: Gain insights into innovative leasing techniques that foster long-term tenant retention and create a seamless leasing experience across all generations.

Target Audience: Assistant Managers, Marketing Professionals, and Leasing Professionals

Classroom A, 12:45 – 1:30 p.m.

Panelists: Tony Perichino, Vice President, Questar; Jonathan Shymoniak,Senior Director of Maintenance Operations, Gates Hudson; and Nestor Fuentes, Regional Maintenance Manager, Bozzuto Management Company

As automation and technology continue to shape the property management industry, the role of maintenance teams is evolving. This seminar will explore the essential skills and traits that service professionals need to lead and communicate effectively to maximize efficiency and enhance resident satisfaction.

Learning Objectives:

1. Identify Key Skills and Traits: Understand the evolving role of service professionals in today’s automated environment by identifying the essential skills and traits needed for leading teams, hiring new technicians and promoting current team members into leadership roles.

2. Enhance Training and Development: Discover the importance of cross-training and skill development, including how mentorship programs and advances in VR site training can be leveraged to reskill and upskill service teams. Learn how to use proptech to identify areas for improvement and track development progress, ensuring your team remains at the forefront of industry advancements.

3. Master Leadership and Communication: Explore what it means to lead and communicate effectively in a tech-driven environment. Gain insights into leveraging proptech tools to foster open and honest communication, streamline interactions between office and service teams, and improve resident communication for enhanced satisfaction and operational efficiency.

Target Audience: Service Professionals, Assistant Managers

Classroom B, 12:45 – 1:30 p.m.

Presenters: Karen Trueman, ARM, CPM, Director of Talent Development, Legend Management and Olu Sekoni, Concierge Sales Executive, InterSolutions

In the competitive landscape of property management, attracting and retaining top talent is essential for success. This session will cover the critical strategies needed to build a thriving workplace culture that attracts high-caliber professionals and keeps them engaged. Participants will learn how to identify key aspects that matter to employees, use incentives effectively, define their value proposition, improve training programs, and offer flexibility and other benefits.

Learning Objectives:

1. Develop a Strong Employer Brand and Company Culture: Learn how to define and communicate your company’s value proposition to attract and retain top talent, ensuring your outward appearance matches the internal culture and fosters a positive work environment.
2. Identify Employee Motivators and Implement Effective Incentives: Discover how to use incentives to attract high-caliber candidates and keep current employees engaged. Learn how to identify what matters most to your staff through meaningful conversations and tailored approaches to meet their needs and preferences.
3. Enhance Training and Create Clear Career Pathways: Understand the importance of a comprehensive training program and flexible benefits to retain top talent and improve overall job satisfaction. Explore strategies for developing and communicating clear career development pathways that keep employees motivated and committed to your organization.

Target Audience: Directors, Regional Managers, Managers and Assistant Managers, Training, Recruiting and Human Resources Professionals

Classroom A, 2 – 2:45 p.m.

Presenter: Joy Zalaznick, Director of Training, KETTLER Management Corporation

As resident and tenant expectations continue to evolve, the potential for conflict rises, posing challenges for onsite teams. This seminar will explore effective strategies for managing and de-escalating conflicts. Equip yourself with the tools and techniques needed to handle stormy resident relations and foster a harmonious community.

Learning Objectives:

1. Master De-escalation Techniques: Learn proven methods for de-escalating conflicts and ensuring a calm and effective resolution.
2. Set Clear Expectations: Explore strategies for setting and communicating clear expectations to residents, helping to prevent conflicts and misunderstandings before they arise.
3. Enhance Communication Skills: Develop advanced communication skills that promote transparency, understanding, and trust between residents and onsite teams.

Target Audience: Leasing Professionals, Service Professionals, Assistant Managers, Managers

Classroom B, 1:45 – 2:45 p.m.

Panelists: Brian Dorwin, Attorney, Offit Kurman; Tyler Lucas, Vice President of Advanced Systems and Technology, Gates Hudson; Candice Manning, Director of Workforce Development and Training, The Maryland Multi-Housing Association and Erica White, Multi-Site Property Manager, Southern Management Companies, LLC

Moderator: Sara Stiles, Director of Strategic Marketing, Hyly.AI

The demand to do more with less has become a constant challenge, and AI has emerged as a powerful tool to enhance efficiency and productivity. This panel will explore how AI can not only bridge the gap created by limited resources but also help you exceed performance expectations in marketing and operations. Learn about recent technological advancements and gain practical insights into maximizing output and efficiency, all while navigating the legal considerations such as fair housing and data privacy.

Learning Objectives:

1. Understand Legal Implications: Gain a comprehensive understanding of the legal concerns associated with AI, including fair housing, data privacy, and more.
2. Implement AI Successfully: Discover key trends, considerations, and best practices for implementing AI-driven platforms in property management, from overcoming challenges to achieving successful outcomes.
3. Optimize Team Structures: Learn how to effectively retool and upskill your teams to adapt to centralized operations, enhancing communication and operational efficiency.

Target Audience: Directors, Regional Managers, Managers, Assistant Managers