The Leasing Professional Awards
Recognizing individuals who excel at selling the benefits of their communities and converting prospects into residents.
PMA’s Leasing Professional Awards recognize individuals who excel at representing their communities, building trust with prospects, and converting interest into long-term residency. This program celebrates leasing professionals who consistently deliver strong performance and a high-quality prospect experience.
Why Participate
Property managers, management companies and individuals participating in the Leasing Professional Awards receive the following benefits:
Improve Performance: The Leasing Professional Awards establish benchmarks for leasing excellence and help improve conversion ratios and overall presentation quality. Each nominee receives an in-depth evaluation with detailed scoring and benchmarking that highlights strengths and identifies opportunities for growth.
Judging criteria may include greeting and first impressions, information-gathering strategies, professionalism, property and apartment tours, benefit selling, objection handling, closing strategies, and follow-up.
Strengthen Teams: Participating in the Leasing Professional Awards demonstrates your investment in the development and recognition of your sales teams. The program boosts morale, encourages collaboration, and fosters healthy competition.
Industry Recognition: In 2026, the Maintenance Professional and Leasing Professional Awards will be presented during a celebratory luncheon at PMA's Leasing & Maintenance Summit on October 29, 2026 at the Hyatt Regency Bethesda. Award recipients are recognized by peers and showcased through PMA communications throughout the year.