2022 MAE Award Winners

PMA AWARDS,

For 19 years, the Property Management Association’s Marketing and Advertising Excellence Awards have honored the national capital area property management industry’s most extraordinary communications. The MAE Awards Program is administered by PMA’s Marketing Council, under the leadership of Chair Megan Adams (Legend Management) and Vice-Chair Alexis Tsonos (Van Metre).

In 2022, PMA received more than 115 Marketing and Advertising Excellence Award entries from 20 companies. Entries were evaluated by a panel of advertising experts who are associated with some of the leading advertising agencies in the national capital area. Judges evaluated entries based on creativity, innovation and effectiveness. The 2021 Marketing and Advertising Award winners are:


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Lease-Up Community – Agency

  • Van Metre, RiverPoint Apartments, Geofencing Campaign

Stabilized Community – In-House

  • Van Metre, The Asher, Geofencing Campaign

Amenity

Stabilized

  • Bozzuto, The Residences at Eastern Market
  • Legend Management Group, The Elms at Kingstowne, Electric Vehicle Charging Stations (Honorable Mention)

Brochure

Lease-Up Community – Agency

  • LIVEbe Communities, The Remy Apartments

Corporate Communication/Internal Public Relations

Property Management Company – In-House

  • Morgan Properties, Mondays at Morgan Podcast
  • Donaldson, Employee Appreciation Campaign (Honorable Mention)
  • Southern Management Companies, 2022 - 2023 Open Enrollment Campaign (Honorable Mention)


Direct Mail

Property Management Company – In-House

  • Southern Management Companies, 2022–2023 Open Enrollment Direct Mail Postcard

Event

Property Management Company

  • TM Associates, TM Leadership Summit
  • Van Metre, Van Metre Homecoming
  • ROSS Companies, ROSS Community Outings (Honorable Mention)

Property Management Company (Charitable)

  • Van Metre, Peanut Butter Drive
  • Morgan Properties, Alex's Lemonade (Honorable Mention)

Commercial Property

  • Southern Management Companies, The Hotel at Arundel Preserve, Summer Concert Series

Stabilized (Charitable)

  • Legend Management Group, The Elms at Kingstowne, Bethany House of Northern Virginia Donation Drive

Stabilized (Resident)

  • LIVEbe Communities, 2 Hopkins Apartments, Charcuterie & Cocktails
  • Bonaventure, #BonaStarDay (Honorable Mention)

Leasing Center

Lease-Up Community, Developed In-House

  • The Sur, Van Metre

Stabilized Community, Developed In-House

  • Londonderry Apartments, Kay Apartment Communities
  • Kenilworth Towers, Kay Apartment Communities (Honorable Mention)

Marketing Campaign

Associate Company – In-House

  • , Rent. Company Launch

Property Management Company – In-House

  • Southern Management Companies, Summer, Taste and Tour Open House (Honorable Mention)

Lease-Up – In-House

  • Edgewood Management, Big Sky Flats

Lease-Up Community – Agency

  • com, Bozzuto, Faraday Park, Have a Faraday Day

Model Apartment

Apartment Portfolio

  • Southern Management Companies, Baltimore Communities, Virtual Staging

Lease-Up

  • Edgewood Management, Big Sky Flats, Virtual Staging (Honorable Mention)

Promotional Item

Property Management Company

  • Van Metre, Van Metre Pride
  • TM Associates, Golf Sponsorship Give Away (Honorable Mention)

Commercial Property

  • Van Metre, Silver Lining Celebration

Lease-Up

  • Van Metre, The Sur, Honey Sur
  • Edgewood Management, Big Sky Flats (Honorable Mention)

Stabilized Community

  • Van Metre, The Asher, Asher Bee Company
  • LIVEbe Communities, The Bowen Apartments, Great American Pizza Bake (Honorable Mention)

Reputation Management Campaign

Property Management Company, Developed In-House

  • Berkshire Residential Investments, Hi5! Campaign
  • CRC Property Management, Share the Love Campaign (Honorable Mention)

Resident/Tenant Communication

Apartment Portfolio – In-House

  • Van Metre, Clear the List Campaign

Lease-Up –In-House

  • Van Metre, The Sur, Earth Day

Stabilized – In-House

  • Van Metre, App for That

Signage

Lease-Up

  • Van Metre, RiverPoint DC

Stabilized

  • Van Metre, Barrington Park
  • Kay Apartment Communities, Seneca Club (Honorable Mention)

Social Media Campaign

Associate Company – In-House

  • Rent., RentSocial Snap

Property Management Company – In-House

  • Morgan Properties, Experience More Love for PRIDE Month
  • Van Metre, Van Metre 5k Run (Honorable Mention)

Apartment Portfolio – In-House

  • Van Metre, Everyone Needs a Staycation

Commercial Property – In-House

  • Southern Management, Companies, The Spa at The Hotel at The University of Maryland, The Spa 2.0 Launch
  • Van Metre, We're Social (Honorble Mention)

Stabilized – In-House

  • CRC Property Management, Ten at Clarendon, IG3 Influencer Campaign

Lease-Up – In-House

  • Van Metre, The Sur, Stay Golden at The Sur
  • LIVEbe Communities, The Remy Apartments (Honorable Mention)

Lease-Up – Agency

  • Edgewood Management, Big Sky Flats, 2.0 Launch

Video

Stabilized – Agency

  • Bonaventure, NEW Bonaventure Resident App

Website

Property Management Company – In-House

  • Southern Management Companies, Recruitment and Retention Site
  • Vantage Management (by G5) (Honorable Mention)

Affordable – Agency

  • Edgewood Management, Residences on the Lane

Affordable – In-House

  • Edgewood Management, Residences on the Lane

Stabilized – In-House

  • Berkshire Residential, Investments, VIA Seaport Residences
  • Grady Management, East of Market Community (Honorable Mention)

Lease-Up – In-House

  • Van Metre, RiverPoint
  • Edgewood Management, Big Sky Flats (Honorable Mention)

Learn more about the MAE Awards

 

Visit pma-dc.org/news/pma-awards to see all of PMA's 2022 Award Winners.