ACTIVATE PMA 2026
4th Annual Kickoff Meeting
Hilton Alexandria Mark Center
5000 Seminary RoadAlexandria, VA 22311-1946
United States
ACTIVATE PMA is more than a kickoff—it’s the launchpad for a year of growth, connection, and opportunity. This high-energy event is designed to inspire and engage every attendee while setting the tone for the year ahead.
Here’s what’s in store:
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Board of Directors Induction – Celebrate the leaders who will guide PMA in 2026.
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Interactive Keynote Experience – Be inspired by a thought-provoking speaker who will challenge you to think differently and take action.
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Committee & Council Showcase – Explore ways to get involved and make an impact within PMA.
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Networking Opportunities – Connect with colleagues, peers, and industry partners throughout the day.
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Lunch Included – Enjoy a chef-prepared lunch, included with your registration.
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And More! – Expect engaging activities and meaningful conversations that will leave you energized for the year ahead.
Price | |
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Early (NM)
Registration Ends 12/21/25 at 11:59 PM EST
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$235.00 |
Onsite (NM)
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$310.00 |
Agenda
January 29 | |
9:30 AM - 10:00 AM | Registration & Check-In Opens |
10:00 AM - 10:15 AM | Welcomes & Introductions An overview of the year ahead |
10:15 AM - 11:45 AM | Keynote with Bart Berkey Inspiring You to Do What Most People Don’t. |
11:45 AM - 12:45 PM | Lunch |
12:45 PM - 1:45 PM | Networking, Committee & Council Connection Connect with peers, visit committee and council tables and play along in our attendee engagement activity. |
1:45 PM - 2:00 PM | Board of Directors Induction Celebrate and recognize PMA’s 2026 leadership team. |
2:00 PM - 2:30 PM | Raffle Winner Announcement & Event Closeout |
Parking is included with your registration if you self-park specifically in the hotel's parking garage.
🚗 By Vehicle
From Washington, D.C.:
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Take I-395 South into Virginia.
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Exit at #4 – Seminary Road.
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At the fork, turn right onto Seminary Road (West).
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At the second traffic light, turn left onto North Beauregard Street.
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Then make a left at the next traffic light onto Mark Center Drive; and another immediate left onto the drive leading to the parking garage
- The covered parking garage entrance will be on the right.
From I-66 Eastbound (toward the DC area):
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Take Exit 64A-B for Little River Turnpike / Annandale.
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Follow signs for Little River Turnpike / Annandale, then turn left onto Beauregard Street.
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Turn right onto Mark Center Drive to reach the garage.
From I-95 / I-495 South:
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Continue toward Alexandria, then follow signs toward Seminary Road exit.
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Then follow the directions above via Seminary Road → North Beauregard → Mark Center Drive.
🚌 By Bus / Transit Center
Mark Center Transit Center is very close (walking distance) and services many local and commuter buses.
Some bus lines that stop near the hotel include:
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WMATA / Metrobus: A76, A90, 35, 393, 36A, 36B, 102, F20.
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DASH (Alexandria transit) also has service that can be used for parts of the route.
Walking from Transit Hubs:
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From Mark Center Station / Bay 2 or Bay 4, walk ~5 minutes to the hotel. The hotel is directly across the street from the bus stop bay.
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Be sure to check the bus stop names: “Mark Center Station” or “Mark Center Transit Center.”
🚇 Metro + Bus Combination
There is no direct Metro (rail line) stop at the hotel. However, you can combine Metro + bus:
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One common route is to take Metro to Pentagon Station (Blue or Yellow Line), then catch bus 7M (Now A90) from Pentagon Transit Center to Mark Center.
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Alternatively, take Metro to King Street-Old Town Station, then use DASH bus AT2 or AT2X to reach Mark Center Transit Center.
*Note: There is no reimbursement for metro and/or bus fares.
Meet Bart Berkey
A Pittsburgh native and Penn State graduate, Bart Berkey has spent more than three decades inspiring and leading others. His career includes global executive roles with renowned hospitality brands such as The Ritz-Carlton—where he served as Global Director for 16 years and generated nearly $1 billion in revenue—as well as Hyatt Hotels, StarCite, and several Convention and Visitor Bureaus.
Today, Bart is the Founder and CEO of Most People Don’t, an international keynote speaker, bestselling author, and podcast host. His mission is simple yet powerful: to encourage people and organizations to do what “most people don’t” in order to achieve greater success both professionally and personally.
Known for his engaging style and proprietary tools, Bart creates highly interactive keynote experiences that consistently earn a 100% Net Promoter Score (NPS). He blends practical insights with relatable stories, leaving audiences energized, motivated, and equipped to take action long after the event ends.
His podcast, Most People Don’t…But You Do!, ranked in the top 2% worldwide, highlights extraordinary individuals who consistently go above and beyond. His book, Most People Don’t…And Why You Should, ranks in the top 1% of sales on Amazon and continues to inspire readers across industries.
Bart’s work has earned him recognition as one of the Top 25 Most Extraordinary Minds in Sales and Marketing, as well as honors including Keynote Speaker of the Year and Best Luxury Keynote Speaker & Podcast Host. He is also a viral TEDx speaker and was nominated by Forbes for their “Next 1000” list, celebrating America’s most inspiring entrepreneurs and startups.
At his core, Bart believes in helping people do better, get better, and feel better—and his message challenges audiences to embrace uncommon behaviors that lead to extraordinary results.
Guest Room Block Details:
Reservation Method: Individual Call-In
Cutoff Date: Sunday, December 28, 2025.
For guests' convenience, you can click this [LINK] or https://book.passkey.com/go/PMA2026 to easily book your room(s).
Additionally, the Central Reservations team is available 24/7 at 1-800-445-8667 should you prefer to book by phone.
The rate is $159/night plus applicable taxes and fees.
Guest Room Charges: Each guest will be responsible for their own.
Room and Tax: Each guest will be responsible for their own.
Incidentals: Each guest will be responsible for their own.
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