Follow the Money

Day One: Building Financial Confidence

Day One focuses on developing a strong foundation in financial literacy by demystifying core concepts such as income, expenses, budgeting, and Net Operating Income (NOI).

Through real-world examples and interactive discussion, participants will explore how decisions made in leasing, maintenance, operations, and resident services directly impact financial performance. The day is intentionally designed to replace fear and uncertainty around financial reporting with practical understanding and confidence.

Key Topics Include:

• Financial confidence & fundamentals
• Understanding income, expenses, and NOI
• Connecting daily operational decisions to financial outcomes 

Day Two: Strategic Analysis & Ownership Communication

Day Two shifts from understanding the numbers to using them strategically.

Participants will learn how to analyze trends, review variances, connect performance to broader asset goals, and communicate recommendations more effectively to ownership and asset management teams. A significant portion of the day focuses on presenting financial information with professionalism, confidence, and credibility.

Key Topics Include:

• Financial analysis & variance review
• Budgeting strategies
• Presenting to ownership with confidence
• Leadership-level financial communication 

Who Should Attend?

This workshop is designed for multifamily property management professionals at all experience levels — from onsite managers to regional and leadership roles — who want to strengthen their financial confidence, improve strategic decision-making, and elevate their communication with ownership and stakeholders.

What Participants Will Gain

• Increased confidence reading, interpreting, and discussing core property financial reports
• A stronger understanding of how daily operational decisions impact NOI and overall asset performance
• Practical tools to identify revenue opportunities, control expenses, and make informed operational decisions
• Improved ability to analyze budget variances and financial trends with clarity and purpose
• Enhanced confidence preparing and presenting budgets, capital requests, and operational recommendations to ownership
• Stronger leadership communication skills when discussing financial challenges, opportunities, and performance outcomes
• Greater understanding of how financial literacy supports leadership credibility and strategic decision-making

About the Presenter

Toni Harris, CPM®, ARM® is 20+ year Multi-Family Industry Professional. Following eight years of military service after graduating high school, Toni began her property management career working for National Housing Partnership as a Recertification Specialist. Her climb to success was propelled by superior performance. Advancing through her career she has excelled in various positions such as Leasing Manager, Property Manager, Marketing Director and Regional Property Manager. Toni is a consummate professional seeking quality performance and an advocate for furthering education.

Toni has capitalized on industry networking and education opportunities by becoming involved in leading trade associations including the Property Management Association and the Institute of Real Estate Management. She has served in various leadership roles including president of IREM Maryland Chapter 16 and chairperson of the PMA Program & Seminar Committee, and President of PMA.

Passionate about her love of professional development, Toni was responsible for chartering two local Toastmasters Clubs where members improve their public speaking skills. She is currently an Executive Committee member with IREM Maryland Chapter 16, an instructor for the CAM and CAPS course through MMHA and an IREM National Instructor.

Toni has received numerous awards throughout her career including CPM® of the Year by IREM Maryland Chapter 16 in 2014. She is often called upon for local speaking engagements and training throughout the multi-family industry.